Target people based on their job title, industry, seniority, company size and more.
Reach the decision-makers most relevant to your business and generate highly targeted, qualified leads.
LinkedIn Ads Management + Ad Creation from $1,250 + GST/month
The biggest strength of LinkedIn Ads is its audience targeting.
While other advertising platforms can be effective at reaching broad audiences, LinkedIn allows us to get much more specific about the types of professionals and businesses we want to reach. We can build audiences around factors including:
Not Always.
LinkedIn Ads aren't something we'd recommend to every business.
Clicks are typically more expensive than Meta Ads, and for many consumer-focused businesses, other channels will deliver a better return.
But if you're selling a higher-value B2B product or service to a clearly defined professional audience, paying more to reach the right person can make commercial sense.
LinkedIn Lead Gen Forms allow people to enquire without leaving the platform.
LinkedIn can automatically populate information from someone's profile, including their name, contact details, job title and company. That reduces friction and makes it quick for someone to respond to an Ad.
Depending on the campaign, we may use Lead Gen Forms to generate direct enquiries or offer something useful in exchange for someone's details.
An Ad that performs well on Facebook or Instagram won’t necessarily perform well on LinkedIn.
While the fundamentals of advertising don’t change — the message still needs to be clear about who it’s for, the problem you’re solving and why someone should take action — getting the best results also means tailoring your Ads to the platform and audience.
LinkedIn’s more corporate audience can lend itself to more polished, corporate-looking Ads, while other times we’ve had great success with clever or cheeky Ads. We tailor the creative approach to each client, test different angles and let the data guide what we do next.
Before recommending LinkedIn Ads, we look at:
We understand your business, audience, offer and what a valuable lead actually looks like.
We identify the job titles, industries, seniority levels and other criteria that give us the best chance of reaching the right people.
We develop the messaging, creative, Lead Gen Forms and campaign structure.
We monitor performance, lead quality and conversion data, then continually refine the campaign.
Typically, yes. LinkedIn clicks often cost considerably more than Meta clicks. But cost per click isn't the most important measure. For the right B2B business, LinkedIn's targeting can make the higher cost worthwhile if it produces better-quality leads and customers.
LinkedIn Ads tend to make the most sense for B2B businesses selling to a clearly defined professional audience, particularly when the value of a new customer is relatively high.
Yes. This is one of LinkedIn's biggest advantages. Campaigns can target audiences using criteria including job title, industry, seniority, company size, job function and location.
Yes. Our LinkedIn Ads management includes campaign strategy, copy and Ad creative.
It depends on who you're trying to reach. Meta can offer significantly cheaper reach and clicks, while LinkedIn provides much more specific professional targeting. We'll recommend the channel that makes the most sense for your audience, offer and goals.
If you're trying to reach a specific professional audience, we'd be happy to look at what you're selling, who you're trying to reach and whether LinkedIn Ads are the right channel.
LinkedIn Ads Management + Ad Creation from $1,250 + GST/month
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